Bete Johnson

Senior Vice President and General Manager, Dental Health and Wellness

Bete Johnson is Senior Vice President and General Manager, Dental Health and Wellness. For over twenty-one years Bete has held numerous positions in the organization, all with increased responsibility. During her tenure she has been relied upon for the cultivation, management, and execution of symbiotic partnerships with industry KOL's, Influencers, educators, publications, and professional associations. These efforts not only staved off competition -- paving the way for an emerging sales team. While Bete has received numerous awards, the dental industry continues to recognize her expertise by being identified as top 25 women in Dentistry, by Dental Products Report, and two-time recipient of "32 most influential people" in Dentistry, by Incisal Edge magazine. Bete began her career in Sales and Banking; however, it wasn't long before her passion for the Healthcare/Dental profession led her to dental sales and eventually joined the CareCredit team. Her journey has helped in the acceleration of CareCredit brand including support of the sales team, pursing software integrations and development of the tradeshow team, which managed over 1,300 professional meetings annually. Bete is a native Californian and currently reside in Southern California with her husband of 39 years, three sons and grandchildren.

Sameer Bhasin

VICE PRESIDENT of ALLIANCE

Sameer Bhasin, VP of Alliance at CareCredit, is dedicated to working with dentistry’s key opinion leaders and leading educators. One of Sameer’s key initiatives is to gather the latest insights, ideas and practical tools presented at dental meetings and conventions. To help increase recommended patient care, Sameer shares these best practices with CareCredit’s community of more than 110,000 enrolled dental providers. Prior to his current role, Sameer acquired more than a decade of front-line business practice experience in his position as Practice Development Manager and subsequently as Regional Sales Manager. Sameer earned his MBA from the University of the Incarnate Word, San Antonio, Texas, where he currently resides.

Connor Zehnbauer

Advisor

Connor joined the Dental Industry quite recently in 2019 when he started with the dental staffing platform GoTu, formerly known as TempMee. Although he still has a lot to learn, he has quickly developed an understanding of the unique challenges presented by one of the biggest problems that today’s dental offices face – staffing. Working in-depth with both the office and professional sides of the business, Connor has gained the reputation as a trusted advisor by both parties and developed a track record of connecting the two in a new, streamlined way. He’s passionate about finding creative, win-win solutions to office’s staffing challenges while empowering professionals to advance their careers. He also enjoys staying up to date on industry trends and regulations by frequenting industry trade shows and seminars.

When he’s not busy with his work in the Dental Industry, you can probably find Connor enjoying the outdoors. You’ll most often find him fishing, attempting to golf, or simply hanging out at the local dog park with his Australian Shepherd, Jasper.

Adam Sierra

Head of Influencer Marketing

Adam Sierra is a marketing professional from Salt Lake City, Utah, with a passion for strategic partnerships and entrepreneurship. As the Head of Influencer Marketing at Weave, he has played a pivotal role in Weave’s rise to industry leader. Adam earned his business degree from the prestigious BYU Marriott School of Business, where he bridged his entrepreneurial spirit with an interest in sales and marketing. Over the past four years at Weave, Adam’s deep understanding of the influencer landscape, his ability to create impactful partnerships, and his drive to build brand recognition have yielded remarkable outcomes for Weave and its customers. Known for his creative thinking, strategic mindset, and industry foresight, Adam builds strong relationships with Key Opinion Leaders to create authentic experiences. Beyond his professional pursuits, Adam stays active in his community and enjoys traveling. He believes in giving back and empowering others on their entrepreneurial journeys by sharing wisdom and experiences. With his wealth of knowledge, genuine passion, and impactful contributions, Adam continues to make a significant impact in the world of Dentistry and beyond.

Penny Reed

Chief Growth Officer

Penny Reed is the Chief Growth Officer at eAssist Dental Solutions, and the author of the book, Growing Your Dental Business. Penny was recruited by her own dentist to run his growing practice, after spending two years as an IT manager with the Walmart Corporation.

Penny has over 30 years of experience as a speaker and dental business coach and has been designated a Leader in Dental Consulting by Dentistry Today from 2007 to present. She is a certified “Behavioral Consultant” through the Institute for Motivational Living, and a former Dale Carnegie Trainer.

Penny is the executive team support for the people services at eAssist, the nation’s leader in outsourced dental billing. She speaks at dental meetings about team coachability, effective revenue cycle management, and practice growth. Penny is a member of the Speaking and Consulting Network, a Speaking/Consulting member of the American Association of Dental Office Management and is on faculty at the Nash Institute for Dental Learning.

Jacquelyn Hurley

Director of Dental Zing

Jacquelyn is the director of Dental Zing the educational platform for eAssist Dental Solutions and Practice Booster and manages the eAssist Consulting Network.

She spends most of her days bringing on-demand certified education to dentalzing.com and loves connecting with dental professionals through the eAssist Consulting Network! After more than a decade of working with healthcare professionals, she has become a strong advocate of creating Peace of Mind through education and the value of strong relationships and working together. She especially seeks to find ways to remove mundane busy work tasks so practices can focus on high-value activities and revenue-building strategies instead. When she is not focusing on dentistry, she loves being a hairstylist (another relationship-building activity!!) and spending time with her family. Nothing makes her happier than the squeal of one of her adorable grandchildren or long chats with her children.

Sean Hamel

Partner and Dental Marketing Professional

Sean Hamel is a seasoned dental marketing professional and a Partner at Art of Dental Marketing. Art of Dental Marketing (ADM) is dentistry’s premier story-based marketing agency. Sean and his team specialize in crafting captivating narratives that help dental practices attract, engage, and retain patients. His team of skilled storytellers and marketers collaborates closely with each practice to uncover their unique stories and create emotional connections within their local community. With a comprehensive suite of services, including web design, organic and local SEO, AdWords, video marketing, and ground marketing strategies, ADM has helped numerous dental practices achieve unprecedented growth.

Michael Thomas

Operations

Michael was born in Kent, England but raised in Cary, North Carolina. In addition to Michael’s role on video production as a creative director, he primarily handles internal processes, documentation/metric tracking, quality control, and additional workflow development. Michael developed a passion for videography after following numerous creators on YouTube and developed his skill set by watching tutorials and collaborating with team members. When he’s not working (which is rare) he enjoys going to the gym and watching Game of Thrones. Michael loves waking up early on weekends to watch the English Premier League, having played Division One soccer for Elon Men’s Soccer for three years. He has the best banter on the team but has the worst spelling.

Josh Gosnell

Vice President of Business Development

With a keen eye for strategy and a passion for innovation, Jos is a seasoned professional dedicated to driving growth and maximizing potential. Known for his dynamic leadership style and unwavering commitment to excellence, Josh thrives in challenging environments, turning obstacles into opportunities.

Josh serves as the Vice President of Business Development at Adit, a leading SaaS company providing comprehensive solutions for dental practices. In this role, he has played a pivotal part in achieving a staggering 130X ARR Growth over the past four years. Josh’s responsibilities encompass strategic leadership, sales process optimization, team building, and fostering key partnerships.

Josh’s success is grounded in his philosophy of leading by example, never asking his team to undertake tasks he wouldn’t tackle himself. His commitment to lifting those around him and nurturing a culture of excellence is evident in every aspect of his work.

Connect with Josh Gosnell to explore collaborative opportunities, strategic partnerships, and innovative solutions for driving growth in your organization.

Mackenzie Limtiaco

Business Development Manager

Meet Mackenzie, your friendly Business Development Manager at Adit. With a passion for connecting with people and presenting our product to eager audiences, I thrive on building relationships and fostering growth. Whether it’s a small meeting or a bustling room of partners, I love sharing our vision with friendly faces.

Beyond the conferences/meetings, you’ll find me soaking up the sun at Malibu’s beautiful beaches. Raised in San Diego, I’ve developed a deep appreciation for sunshine, outdoor adventures, and of course, indulging in the iconic California burritos. And let’s not forget my guilty pleasure – shopping for clothes I probably don’t need, but absolutely adore.

Richard May

Director of Business Development

Richard May, raised on a farm in Rockland, Idaho, has a deep love for sports and the outdoors. For the past four years, he’s served as the Director of Business Development at Mango Voice. When not traveling and working for Mango who is likely camping or hiking with his wife and two dogs.

Ashley Bond

Co-founder and Chief Dental Billing Officer

Ashley Bond, Co-founder and Chief Dental Billing Officer at Wisdom, manages the company’s partner and Key Opinion Leader (KOL) relationships and promotes Wisdom’s mission and vision. Ashley’s role is to champion innovative dental billing solutions and enhance the company’s presence in the industry. Previously, Ashley founded Bond Dental Billing, where she developed a nationwide billing service from her initial experience in her father’s dental practice. Ashley is a proud member of the ASCA, SCN, demonstrating her commitment to professional development and excellence in the dental billing community.

Stoyan Kenderov

Founder and CEO of Wisdom

Stoyan is Founder and CEO of Wisdom. Stoyan started his first technology company in 1996 in Germany and co-founded or was involved in the launch of 6 other technology start-ups in Europe and the US. He also held executive leadership roles in general management, product management, technology engineering, business development, and marketing at Intuit, Plastiq, Quicken, LendingClub, Amdocs and KPNQwest. Stoyan holds a master”s degree in Computer Science and Financial Engineering from the Karlsruhe Institute of Technology in Germany and holds patents in mobile technology, payments, and identity management.

Matt McDonough

Co-Founder and Head of Strategy

Matt is the Co-Founder of Wisdom, focusing on providing Wisdom customers with the most intelligent dental billing workforce. Prior to co-founding Wisdom, Matt was VP of Product at Olive, focused on building the automation platform for large healthcare organizations. Matt began his career investing in technology companies at Drive Capital. He has a BBA from The Ohio State University Fisher College of Business.

Matthew Cehi

Owner, Director, Producer, Songwriter, Speaker, Composer, Entertainer

Matthew JC, owner of 1307 Productions, is a seasoned storyteller with over 25 years of experience. As a Director, Producer, Songwriter, Speaker, Composer, and Entertainer, he has the unique ability to captivate audiences with his inspirational content. With 7 Emmy wins and 15 nominations for his documentary films, in directing, composing, and writing shows his authentic storytelling sets him apart. His work has been featured on platforms like Amazon Prime, Hulu, Comcast, and The Country Network, reaching over 33 million homes across America.
His interviews on CBS, FOX, ABC and Podcasts talking about his films, touring for our troops and his book upcoming book, Follow The Energy, make him a perfect storyteller on any stage to inspire the listener.
In addition to his creative endeavors, Matthew JC has been making a difference in the lives of Active-Duty Military and Veterans since 2003 through his 501c3 Charity, Operation Rock The Troops. From touring the world with his band, JC All Stars, to providing free music lessons and his Songwriting Healing Program, he helps Veterans find their voice through the power of music and songwriting. His dedication to entertaining the troops led him to perform his rock show for US Troops worldwide through the Armed Forces Entertainment.
Over the course of 13 years, Matthew JC and his band have completed seven world tours, visiting 15 countries and performing at over 40 military bases with over 1,000 shows. From Turkey, Japan, Korea, Guam, Marshall Islands, Italy, Spain, Portugal, Greece, Kosovo, Germany, Diego Garcia and Greenland, his mission to give back to those who have fought for us remains unwavering. His most recent performance at Texas Motor Speedway, where he shared his healing message through a performance with 60,000 attendees, exemplifies his commitment to bringing healing to our Veterans. With Matthew JC’s expertise in storytelling, his track record of success, and his dedication to making a difference, he is the ideal partner looking to support impactful projects and initiatives that bring their vision to reality.

www.operationrockthetroops.org