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Laura J NadlerOffline

MA
https://www.workingcat.pro/

Courses

From Found to Five Stars

Best marketing practices to attract and keep patients

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Description

A dynamic full day course for starting or ramping up your practice marketing strategy. Learn how to:

  • Define your Brand Promise and marketing strategy.
  • Optimize your website with photos and blogging.
  • Understand digital marketing and SEO.
  • Create engaging social media content.
  • Produce and use video to tell your story.
  • Deliver Five Star Service.

Suitable for doctors, admins, assistants, hygienists.

Learning Objectives

1.

Learn to evaluate and improv your brand image

2.

Learn photography best practices

3.

Understand SEO and digital advertising

4.

Learn the most effective use of social media

5.

Learn to create and use video in your marketing

6.

Learn to earn and receive great reviews

Details

6 hours

Qualifies for CE

  • Lecture,
  • Workshop,

Are You Ready for Your Closeup?

Using Video to Market Your Practice

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Description

Learn why video is so important to your marketing, and which videos you need to create.  Also learn the best practices for shooting them, and where to use them for the greatest impact.

90 minutes to 3 hours (with workshop) as needed.

Suitable for doctors, admin, assistants, hygienists

Learning Objectives

1.

Learn the 5 videos every practice needs

2.

Learn how to create those videos

3.

Learn where to use your videos

4.

Leave with a template for creating your videos

Details

  • Lecture,
  • Workshop,

Best Face Forward

Brand Photography and Images

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Description

Brand photography is more than just a headshot.  Learn the images you need to express your brand BEFORE you schedule your next photshoot!

Details

  • Lecture,
  • Workshop,

Don’t Stress Social Media. Do This Instead.

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Description

You can’t control social media no matter how much you learn about those darn algorithms. Platforms come and go, and you don’t own them. Stop stressing about all the changes. Make the most of your online presence by investing in the things you do own and control: your brand, website, and image. Learn how to showcase a brand image that brings your ideal patient to the chair.

Learning Objectives

1.

Understand the power of your website and why it needs updating

2.

Identify the photos you need to engage patients

3.

Learn to write compelling bios that showcase who you are

4.

Know when and how to use AI to help with content creation

Details

Qualifies for CE

  • Lecture,
  • Workshop,

On-Demand Courses

From Found to Five Stars

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