From Found to Five Stars
Best marketing practices to attract and keep patients
Description
A dynamic full day course for starting or ramping up your practice marketing strategy. Learn how to:
- Define your Brand Promise and marketing strategy.
- Optimize your website with photos and blogging.
- Understand digital marketing and SEO.
- Create engaging social media content.
- Produce and use video to tell your story.
- Deliver Five Star Service.
Suitable for doctors, admins, assistants, hygienists.
Learning Objectives
Learn to evaluate and improv your brand image
Learn photography best practices
Understand SEO and digital advertising
Learn the most effective use of social media
Learn to create and use video in your marketing
Learn to earn and receive great reviews
Details
6 hours
Qualifies for CE
- Lecture,
- Workshop,
Are You Ready for Your Closeup?
Using Video to Market Your Practice
Description
Learn why video is so important to your marketing, and which videos you need to create. Also learn the best practices for shooting them, and where to use them for the greatest impact.
90 minutes to 3 hours (with workshop) as needed.
Suitable for doctors, admin, assistants, hygienists
Learning Objectives
Learn the 5 videos every practice needs
Learn how to create those videos
Learn where to use your videos
Leave with a template for creating your videos
Categories
Details
- Lecture,
- Workshop,
Best Face Forward
Brand Photography and Images
Description
Brand photography is more than just a headshot. Learn the images you need to express your brand BEFORE you schedule your next photshoot!
Categories
Details
- Lecture,
- Workshop,
Don’t Stress Social Media. Do This Instead.
Description
You can’t control social media no matter how much you learn about those darn algorithms. Platforms come and go, and you don’t own them. Stop stressing about all the changes. Make the most of your online presence by investing in the things you do own and control: your brand, website, and image. Learn how to showcase a brand image that brings your ideal patient to the chair.
Learning Objectives
Understand the power of your website and why it needs updating
Identify the photos you need to engage patients
Learn to write compelling bios that showcase who you are
Know when and how to use AI to help with content creation
Details
Qualifies for CE
- Lecture,
- Workshop,